Just saying, it would be good for theirs and corporate economic culture in general
The left tries to intimidate business and industry all the time with boycotts or entice with political correctness . We think the real effect is, more often than not, not helpful to the bottom line of businesses, but rather to the party line of the CEO’s. The decision makers care more about the latter.
And so it goes. When they go along with their cocktail cronies even if the bottom line is negatively impacted, there is no reckoning as the board is often populated with similar ilk.
For the left the effort is a win or something with no downside. If the CEO’s capitulate even against economic interests, the left wins. If the CEO’s refuse to insult their customer base, and tell the protection racketeers to take a hike, and even see sales increases well, that won’t be reported and the left will claim success by “exposing the mean corporate interests.” There is no immediate reckoning as no backfire effect is reported. Move on to next target.
The results of Chick Fil A, Dicks Sporting Goods come to mind. One holds fast against leftist intimidation and succeeds economically, the latter caves (if not reveals its real self) and falters.
We hope that the Nike Kaepernick marketing caper will do to Nike what Dick’s assault on the Second Amendment has done for it. Not that CEO’s will learn anything.
Now check these two divergent reports on what we can glean so far as regards Nike:
Poll: Nike Brand Reputation In Free Fall Following Release Of Colin Kaepernick Ad
Looks like Nike is ‘sacrificing everything’ including sales after rolling out an ad featuring Anthem-kneeler Colin Kaepernick.
But AOL/Huffington and the other usual suspects were absolutely glowing:
Colin Kaepernick’s Nike commercial is a big hit with consumers, according to industry group
Keep in mind that the AOL report is not about an apparel industry sales tracking group, it is probably more sycophancy from a marketing group, their methodology or universe undisclosed.
A little time will tell.
