If the Super Bowl were about football, specifically THE World Championship Game, and not about the ideas and “sales pitches” of the sponsors of the commercials — television viewers, the NFL, and perhaps the American culture itself, would be far better off.
For viewers, a part of their intelligence that is damaged by the inanity of the commercials would be avoided. For the NFL, its foolish pandering would not be on display for the entire world to see. And for the American culture, that percent of gullible viewers who think the ads are anything more than the product of a small band of fringe ‘social architects’, the true greatness of America would have a better chance of remaining intact.
————
My nominee for the most inexplicably confusing “commercial” (and there were many possible winners) is the “opener’:
“Take it to the House, kid” . . . What was that all about?
Opening commercial, has black kid running…and running…and running…along the way, over hill and dale, through busy city streets… cheered on by a wide variety of people who seem to drop whatever they’re doing and exhort the kid to “take it to the house…”. Kid arrives at Super Bowl site, ad seems to switch to live shot , and the kid ‘delivers a football’…huh???
———–
My nominee for the “Ad of the Day”!??:
SECRET comes out against ‘inequality’ in football. A heartwarming commercial in which the winning field goal (or extra point?) is scored by a kicker, and the holder.
In this one, as the crowd goes berserk over the “win’ delivered by the kicking pair, the two players remove their helmets… to expose their flowing tresses! The crowd is stunned! They, the kicker, and the holder, are…FEMALES!. The spectators are at first, aghast! How on earth…?
Then the males in the crowd, witnessing the approving smiles of their female companions, soften their expressions…smile…and burst into applause.
The Ad’s message appears on the screen; The sponsor, SECRET, the deodorant, has come out in favor of stamping out “inequality in football”!!!!!!
“Let’s kick inequality”, the commercial by “Secret” (the deodorant) announces!!!
Who knew? dlh
