Joni Needs to Lose Her Handlers ASAP

Contributor Billy Metcalf writes:

Joni is a great woman and candidate, but she is handled like a one trick pony. I have been back in town for a month and have only seen one Joni ad against Braley, the VA ad. She needs to run ads against the President with the 38% approval rating or she’s toast.

This VA ad is awesome, but how many voters does it actually reach? Only 10-15% of Iowa is made up of this potential voting block. This whole campaign strikes me as severely flawed. “Braley fund-raised while vets got the shaft.” I get that’s bad but it’s not hurting Iowa voters! Run ads that are hurting regular folks!

Why no ads against Obamacare? Why no ads about the illegal Immigrants that Iowa Mayors said on record they want to come here? Why no ads about the wide open border and ISIS or worse coming in? Why no ads about Benghazi after the facts just came out? Why no ads about the IRS deleting drives and hurting conservatives after the facts just came out? Why no ads about the real 17% unemployment? Why no ads about milk/food prices?

This Joni campaign is so pathetic I can’t even put it into words. Run on the “I am more Patriotic than you” and see where that gets you. Have some Veritas and employ one of the 8 or 9 strategies I outlined. Or else lose. This isn’t rocket science here.

 Paul Ryan’s words, yup, that Paul Ryan

Check out this related article  from Matthew Continetti writing at National Review. We have set Ryan’s words in red

Paul Ryan vs. the GOP Consulting Class:
Republicans can’t just rely on Obama’s unpopularity to win electoral victories.

“Everyone calls it ‘the Establishment,’” Ryan says. “That’s a loose word.” What he has in mind are Republican ad makers, lobbyists, public-relations guys, media consultants, speechwriters, pollsters, retired officials, and fundraisers — the hundreds of thousands of Washington operatives who make a living from center-right politics.

Affluent, secure, beholden to the bipartisan conventional wisdom that avoids social issues and ideological fights, they are alienated from and hostile to the conservative base that keeps the GOP in business. These are the real takers (a term Ryan now abjures).

“The consultant class always says play it safe, choose a risk-averse strategy,” Ryan says. “I don’t think we have the luxury of doing that. We need to treat people like adults by offering them alternatives.”

Only by forcing voters to choose, he says, can you “win the kind of mandate you need to fix the country’s problems.” The alternatives are drift, aimlessness, inertia, and hoping that liberals will somehow doom themselves.

We are not sure he believes his own words, which the full article  might suggest to you as well. But we find the application to the Ernst campaign appropriate.

Billy Metcalf and R Mall

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One Response to Joni Needs to Lose Her Handlers ASAP

  1. Roy Munson says:

    Joni’s handlers aren’t even qualified to work at Orange Julius in the mall.

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